archer.

archer. sigh. can i just say how much i love this typeface? it is absolutely my favorite typeface right now. the epitome of a sweet, playful, approachable serif. modern and clean, yet whimsical. it was designed by hoefler + frere-jones for the martha stewart living magazine, but is also available to the public. i've been seeing it more and more in the marketplace and every time i do it brings a smile to my face. you may purchase it here.