color of the year

so Pantone has announced that the color of the year for 2011 will be Honeysuckle...aka pink. Interesting, no? I always thought of Honeysuckle as being a yellowish white color. Anyway, the company's reasoning in selecting this shade is as follows:

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

so interesting how we're influenced by color.