starbucks coffee is revamping it's logo..streamlining it by dropping it's name from the current logo, with a tighter crop on the image. interesting. the change definitely modernizes the logo. even though the starbucks brand is well known in america, i wonder how wise it was to completely remove the company name from the logo. i guess we'll see what the overall consumer reaction is...in the meantime this consumer will still be getting her iced skinny vanilla lattes like normal.
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