buck-u-uppo

In my packaging design class this past semester we got to design wine bottle labels. I chose to create a varietal named Buck-U-Uppo, based on the short story by P.G. Wodehouse in which Mr. Mulliner, a mild-mannered character tries a serum called Buck-U-Uppo and suddenly becomes a bold character with super-human powers. I thought the name Buck-U-Uppo would be a fun play on words as some turn to vino for a pick-me-up when in need of a little courage. The Wodehouse story was set in the 1920s-1930s so I treated the piece with a little Art Deco flair courtesy of the lightening bolts and sans serif typeface.